It may not surprise you to know that the most powerful word in the world is 'the'. It's definitely the most used word in the English language and provides a myriad of meanings to the words it accompanies.
The runners up are debatable. Yes and No come to mind as potential candidates as well as I, Me, You and Us. Then we move to the cliches of Love and Hate.
What about Free or Mother?
What are the most powerful words in your world? Or the world of your audience?
Pick one and use it today.
The Firelight Creative 🔥