The Alchemist

One of the most influential books of my life is The Alchemist by Paulo Coelho. Coelho's ability to transform a storyline into a meaningful piece of life advice is spectacular, each story a journey in many ways. The written word is a lot like alchemy, bringing into existence something that not only didn't exist but was unlikely to exist and is like a form of magic owned only by its wielder.

In my previous post, I discussed the word professional and I've decided to retire the word professional and use something a little more magical. Keep an eye out, for after I have used up my existing content -because I'm not one to let good food go to waste - I will take a different marketing approach, with a Coelho twist.

Looking for a new twist on your words?


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