'Professional' insinuates a lot of trained experience in a job; it also describes a declaration of certain qualities, even if they aren't present.

Maybe you should re-think the use of 'professional' in your marketing. It's going to be true for everyone, isn't it? Whether they are genuine or not. "Beware the professional, they may just be professing".

So, if professional is not the best word anymore, then what is? What words do you use to describe yourself?

Stuck for words? Come see me.


The Firelight Creative 🔥