Human content

I'm not sure how helpful it is to try and 'target' an audience with content that 'speaks to them'. This seems like a good way to pigeon hole your users and to let your unconscious bias wreak havoc. Perhaps this is even the reason people are confused about their identity and where they fit in. I find the best way to connect with your audience is to be yourself. Allow people to find who they are within who you are. So, be who you are and produce content for humans, because that's a worthy target to aim for.

Ready to show who you really are?


The Firelight Creative 🔥

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