Be illuminating

Does your content provide insight and clarity?

When you consume content and leave feeling unsatisfied you search out more. This can lead to falling down a 'content hole'. If you're just after clicks than I suppose you don't really need to get to the point, but if you're trying to make a difference in people's lives, your content needs to have a point. A good point. Or a lot of good points. If it doesn't have a lot of good points, keep it short and straight to the point.

Don't be the food van that has a line around the block but serves up a disappointing meal. Be the secret gem that lights up a day and makes people feel as if you showed up just in time, and just for them.

Illuminate them.

Looking for the light?


The Firelight Creative 🔥