What inspired you to start this project? What do you hope to offer?
Who will benefit from your offering?
How will the people you identified above benefit?
What look and feel represents you?
What imagery springs to mind when you think of your project?
What colours do you just love?
Name a similar offering available already. What makes your offering unique?
What do you imagine the experience of your offer will feel like for those who access it?
Do you want to be a visible identity to your users?
What actions do you want your users to take when they hear about your offering?
What communication channels do you want to harness?
What do you need to get started?
What is your budget?
Is there anything else you would like to add?
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