What inspired you to start this project? What do you hope to offer?
Who will benefit from your offering?
How will the people you identified above benefit?
What imagery springs to mind when you think of your project?
What colours do you just love?
Name a similar offering available already. What makes your offering unique?
What do you imagine the experience of your offer will feel like for those who access it?
What actions do you want your users to take when they hear about your offering?
Is there anything else you would like to add?